Streaming video subscribers up 30% this year

Streaming video subscribers up 30% this year

Nearly half (49%) of Australian households now subscribe to either pay-TV or SVOD services, up from 38% in 2015, according to Telsyte's Australian SVOD Market Study 2017.

The Telsyte study concludes that Australian subscriptions to these services were up by around 30 percent in the 12 months ended June 30, 2017.

Stan is now the second most popular internet entertainment provider with 867,000 subscribers, while other players - such as Amazon Prime - had 769,000 Australians signed up. Stan is in second place with 867,000 with the others combined making up 769,000.

The growing popularity of unlimited data services over the nbn and increases in mobile data caps are both fuelling the growth in SVOD adoption.

Almost half (46%) of SVOD subscribers say they "rarely" watch free-to-air TV, even though the average SVO subscriber spends almost four more hours a week - 26 hours - watching video content across free and paid TV, SVOD, catch-up and live streaming TV than the average Australian.

Another possibly important statistic, at least as Telsyte does the calculations: SVOD services are putting pressure on free-to-air TV rivals and traditional pay TV, with around a third of pay-TV subscribers also having at least one SVOD subscription, and an estimated 46 per cent of SVOD subscribers claiming to "rarely" watch free-to-air TV. On average, the study found that SVoD subscribers typically use 61 percent more mobile data (3G/4G) than those who do not stream SVOD on smartphones. "SVOD adoption in Australia has started to reach a scale which has strategic significance to media and telecoms companies alike", said Foad Fadaghi, managing director, Telsyte.

Services like Netflix and Stan are on track to overtake traditional Pay TV services in 2018. is already streaming a live web-based daily news bulletin, a weekend sports broadcast, original shows and local events, and plans to export this model to other regional areas.

The proposed network would be called and could initially be franchised in locations including Orange, Dubbo, Griffith, Townsville, Forster, Mount Gambier and Broken Hill.