Figures show Cyber Monday still biggest US online sales day

Figures show Cyber Monday still biggest US online sales day

RetailNext's analytics confirmed that there's a 10.4 percent decrease in sales for in-store outlets this year, as compared to Black Friday last year.

Reports from two research firms show that the Monday after Thanksgiving was still the busiest US online shopping day of the holiday season.

Here's more evidence that holiday shopping is becoming a largely online activity.

Among e-retailers, eBay beat out Amazon as the most mentioned online retailer of Cyber Monday. In fact, based on the growth rate of Black Friday online sales, the day that's traditionally known for storming brick-and-mortar stores for deals could very well become the top online sales day of the year, and that could happen as soon as next year.

Retailers said there's a consumer demand for that: Three out of four of Walmart customers said they want to shop online deals earlier, the company said.

A fifth of holiday sales on Cyber Monday were generated by an email marketing promotion, according to the latest data from Adobe Digital Insights. Mobile push notifications also increased 47% year-over-year according to IBM.

Monday marked the largest online sales day in history as Cyber Monday inspired Americans to spend $3.45 billion online. That's $130 million less than the mobile sales tally for Black Friday.

"Cyber Monday is on track to be the biggest online shopping day ever, surpassing our forecast by nearly $27 million or 0.8 percent", said Tamara Gaffney, principal analyst, Adobe Digital Insights. The sales hit a new record of $3.39 billion. If those numbers panned out, it means that the amount spent by each individual online shopper on Cyber Monday 2016 showed a sharp increase. Amazon, meanwhile reported it was on track to score its best Cyber Monday yet, after having reported a 40 percent increase in sales in 2015. "Black Friday may overtake Cyber Monday for the first time ever due to Black Friday's higher than expected revenue of $3.34 billion", said Becky Tasker, managing analyst of Adobe Digital Insights, in a statement.