Cyber Monday Is Now Pretty Pointless

Cyber Monday Is Now Pretty Pointless

Cyber Monday sales jumped 12.1 per cent year-over-year and surpassed initial expectations that called for total sales of US$3.36 billion, according to Adobe Digital Insights. Adobe's forecast puts Cyber Monday neck-and-neck with Black Friday, when consumers spent $3.34 billion, a 21.6 percent jump from previous year.

Some of the best-selling toys in the early season, according to Adobe, were Lego Creator Sets, electric scooters from Razor, Nerf Guns, DJI Phantom Drones and Barbie Dreamhouse.

It's also been a record year for tech, according to the CTA, which says some 61.7 million US adults have bought or plan to buy technology products over the course of the big holiday shopping week. Month to date ecommerce sales are running below the year to date run-rate, but comScore said November started slowly, possibly because of uncertainty surrounding the elections. Out of stock messages were at 9.1% over the long weekend, which was lower than levels seen on Black Friday (10.5%) and slightly lower than levels previous year (9.7%).

$145: A hot deal at Amazon for a 50-inch television.

Similar to 4K UHD Smart TVs, Walmart is offering slates of assortments for laptop computers in its own Cyber Week sale for 2016. For customers looking to get a little help keeping their home tidy this year, the iRobot Roomba 880 robotic vacuum is priced at $449.99.

Norman Fong, co-founder of BuyVia, an online shopping site that aggregates deals, discusses the impact of free shipping on online purchases.

A number of retailers are extending deals beyond Cyber Monday. Of all the things Amazon sells, the Echo Dot 2nd Generation is the most sold on Black Friday. The retailer is discounting variety of merchandise, including select products from Nike Inc. Melissa & Doug toys are 20% off and some Citizen, Bulova, Invicta and Seiko watches are half off.

For shoppers, mobile provides an experience that's different from one they'd get on their desktops.

"Fifty percent is the discount to beat right now", said Benjamin Glaser, features editor with DealNews.

IBM says online sales increased 16.7% year over year on Cyber Monday (it does not specify a dollar figure), while global online sales during the Thanksgiving weekend stretch grew 8.8% year over year.

Mobile accounted for 37 percent of sales through Sunday.

Figures released Tuesday by the Adobe Digital Insights unit of Adobe Inc. show USA shoppers spent $3.45 billion online this year, making Cyber Monday the biggest online shopping day in the United States. Mobile shopping hit a record $1.2 billion on Friday.