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Amazon.com, Inc. (AMZN) Expands Its Cloud Services With Snowmobile

Amazon.com, Inc. (AMZN) Expands Its Cloud Services With Snowmobile

However, while Snowmobile is fit for handling 10PB or above, large amounts less than that can be handled by a smaller, portable device called Snowball, which is in operation in Australia. Cloud computing revenue is projected to top $10 billion this year. Is Amazon getting into the trucking business? The Snowmobile is a big, white semi-trailer that can hold 100PB of data. (NYSE:IBM), Amazon has set its eyes on artificial intelligence to bolster its cloud offerings.

Jassy also informed that Amazon would be launching a new analytics product called Amazon Athena which is an interactive query service that allows users to analyze data in S3 using SQL.

Not real superpowers of course, but this was a re-invention of the sales cloud pitch, the reasons why companies should and have moved to the cloud.

For users looking for more control over their data and data quality, AWS Glue offers a fully-managed data catalog and ETL (Extract, Transform, Load) service. Amazon will back it up to a customer's data center, and the truck can handle data transfers of up to 1TB per second by hooking up multiple 40Gbps fiber connections. "This turned out to be a very common AWS use case and we chose to make it even easier to achieve", AWS chief evangelist Jeff Barr wrote in a blog post. It is water-proof, climate-controlled, and can be parked in a covered or uncovered area adjacent to your existing data center.

"We believe the partner ecosystem was strategic to customers and enterprises who want to move to the cloud". Customer data is encrypted, of course, and the container provides Global Positioning System tracking.

Andy Jassy, AWS, CEO took the ropes for the majority of the re:Invent keynote setting the tone early by saying that customers tell him, "With AWS, it can feel like you have been given superpowers".

The Snowball Edge, by contrast, is created to be a more easily portable and compute-heavy appliance. Using AWS is as easy as setting up an account and transferring your data on to its servers, but there are companies and organizations out there who have petabytes or even exabytes (1 exabyte = 1 million terabytes) of data they may want to transfer, with no realistic way of doing so.

Pricing details aren't available as of this time, according to Barr, though they can assure that the Snowmobile service will cost less than a network-based transfer method and will be significantly faster, too. "But I don't think there will be 30", Jassy claimed. A Snowball Edge can collect data, slice down a subset of key information for on-premises processing, and then send the rest of the data to Amazon's cloud.

It was unveiled on stage at AWS's annual conference in Las Vegas, as the below video shows (be warned it's quite loud).